Project Brief

Mr.Deelish Popcorn is a brand founded in 1962 by brothers Charles and William Smithson in Long Island, New York. It has now brought this esteemed popcorn brand to China. The vision is to enhance the snacking experience, dedicated to providing high-quality, clean, and ethically sourced snacks.

Initially introduced to major cinemas in the form of raw materials and equipment, it quickly gained popularity across the United States. Now, with the use of imported raw materials and a variety of self-developed flavors, Mr. Midi Popcorn has successfully entered the Chinese market. It adopts exquisite and stylish packaging, highlighting the concept of affordable luxury, aiming to become a leader in the popcorn industry. The company's goal is to expand its consumer base and foster a love for Mr. Midi Popcorn through a combination of online and offline sales channels.