The NEO Game is a four-month "NEO Blockchain Game Development Competition" launched by NEO, which has allocated GAS tokens valued at 3.5 million RMB to encourage a greater number of game developers to create games on the NEO blockchain. This initiative aims to cultivate a thriving blockchain gaming community and ecosystem. The competition is hosted by the NEL New Economic Laboratory. Furthermore, the NEO GAME Conference took place in Shanghai during the 2018 ChinaJoy event.