Project Brief
Mr. Lao, a community store established by “MILKGROUND” specifically for urban busy individuals, aims to become the most trusted breakfast and fresh milk brand in consumers' daily lives, accompanying every morning and starting each day with freshness and deliciousness.
Adhering to the brand philosophy of "freshness, health, and deliciousness", Mr. Lao is dedicated to providing consumers with convenient and nutritious breakfast options. The brand not only focuses on taste and quality but also emphasizes nutritional balance and innovation, creating a healthy and delightful breakfast experience.
Freshness is life
Freshness:
Upholding freshness is the soul of food, ensuring the quality and freshness of the products
A healthy lifestyle:
Emphasizing nutritional balance in products, crafting a healthy lifestyle for consumers
Convenient attentive:
Offering busy consumers convenient and speedy breakfast options, while emphasizing interaction with customers and providing warm, friendly service
Innovative spirit:
Relentlessly pursuing innovation, continuously refining products and services in response to consumer feedback and demands
Responsibility
- Brand VIS;
- Product Packaging design;
- Store SI Applications design;
