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Project Brief

The founding purpose of the RoadFun automotive products brand is to emphasize automotive culture, local culture, high-efficiency cleaning technology, and their derived styles. It was founded in 2023 by a group of industry veterans in Shanghai, China.

The founding team of RoadFun believes that automobiles are not just a means of transportation, but also a representation of lifestyle and culture. Through its products, RoadFun hopes to enable car owners to not only experience exceptional automotive care, but also a connection to the related lifestyle and culture.

Responsibility

- Brand VIS;
- Product Packaging design;
- Videos shooting and editing for media platforms, such as Douyin (TikTok), little red book, etc;
- Marketing materials design;

Pictures of Project Design

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